Grounded Theory

Model Perspective

Nov 5, 2023 · Fundamentals

What Is Grounded Theory? A Practical Guide to Its Features, Steps, and Pros/Cons

Grounded Theory, developed by Glaser and Strauss in the 1960s, is a qualitative research approach that builds theory directly from raw data through systematic coding, constant comparison, and theoretical sampling, offering both strengths such as deep insight and flexibility, and weaknesses like time‑intensive analysis and limited reproducibility.