GradNorm

NetEase Cloud Music Tech Team

Aug 17, 2022 · Artificial Intelligence

Live Streaming Recommendation Practices in NetEase Cloud Music: Real-time, Multi-target, and Multimodal Approaches

The paper describes NetEase Cloud Music’s LOOK live‑streaming recommendation system for the song‑playback page, which combines millisecond‑level real‑time feature pipelines, multi‑target optimization (click, watch, gift, comment) via ESMM+FM and MMoE models, GradNorm‑based loss fusion, and a multimodal avatar‑text‑host ranking model, achieving double‑digit CTR and CTCVR gains while balancing producer and consumer retention.