JD Tech Talk
Jun 13, 2024 · Artificial Intelligence
Generative Recommender Systems for JD Affiliate Advertising: Architecture, Methods, and Experimental Evaluation
This article surveys how large language models can reshape recommendation systems, describes the four-stage generative pipeline, details item representation techniques such as semantic IDs, presents a JD affiliate advertising use case with offline and online experiments, and outlines future optimization directions.
Cold StartLLMgenerative recommender
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