Deep Uncertainty-Aware Learning (DUAL) for Click‑Through Rate Prediction and Exploration Strategies
The paper presents Deep Uncertainty‑Aware Learning (DUAL), a scalable Bayesian deep‑learning framework that combines a neural feature extractor with a Gaussian‑process prior to model CTR prediction uncertainty, mitigates feedback‑loop bias, and enables confidence‑driven exploration (UCB and Thompson sampling) that improves long‑term utility while preserving accuracy.