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DataFunSummit
DataFunSummit
Jun 13, 2024 · Product Management

Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets

This article explains how Tencent IEGG leverages data‑driven KOL marketing across four key scenarios—budget planning, KOL evaluation, performance measurement, and competitor monitoring—to address cultural differences, optimize spend, and boost game adoption in the European‑American PC and console markets.

Budget PlanningCompetitive MonitoringData Analytics
0 likes · 16 min read
Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets
Tencent Cloud Developer
Tencent Cloud Developer
May 16, 2019 · Game Development

Case Study: Deploying Pandora Marketing Solution on Tencent Cloud Kubernetes for Game Operations

The case study details how Pandora’s marketing solution for Tencent’s games was migrated to a managed Tencent Cloud Kubernetes cluster, compares container‑service, serverless, and self‑built options, outlines the new image‑based deployment workflow, autoscaling, monitoring practices, and demonstrates the operational benefits of tighter dev‑ops collaboration.

Cloud NativeGame MarketingKubernetes
0 likes · 12 min read
Case Study: Deploying Pandora Marketing Solution on Tencent Cloud Kubernetes for Game Operations