DataFunSummit
Apr 6, 2023 · Game Development
Experiment-Driven Advertising and User Operations in Game Growth: Causal Inference, Uplift Modeling, and Practical Pitfalls
This article presents a data‑science‑focused guide on using causal inference and uplift models to drive overseas ad targeting and user‑operation decisions in games, covering audience selection, privacy‑aware exposure correction, bid optimization, experiment design pitfalls, network effects, and practical recommendations.
A/B testingadvertisingcausal inference
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