58UXD
Sep 20, 2018 · Product Management
Boosting Landlord Retention: Design Strategies that Quadrupled Feature Adoption on 58 Rental Platform
This case study explains how a data‑driven redesign of the landlord center on the 58 rental platform aligned user and business goals, introduced low‑cost experiments, and leveraged scoring and aggregation features to dramatically increase feature exposure, conversion rates, and overall user retention.
UX ResearchUser Retentionfeature adoption
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