Ctrip Technology
Jul 29, 2016 · Artificial Intelligence
Deep Learning for Multi‑field Categorical Data: Click‑Through Rate Prediction and Model Comparisons
This article presents a deep‑learning‑based approach to multi‑field categorical data, explains FM and FNN embeddings, compares several click‑through‑rate prediction models on Criteo and iPinYou datasets, and demonstrates that factorisation‑machine‑supported neural networks significantly outperform logistic regression and other baselines.
Neural networksadvertisingclick-through rate prediction
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