event tagging

DataFunTalk

Jan 9, 2021 · Big Data

Building a Traffic and Event‑Tracking System at NetEase Yanxuan: Tagging, Management, Attribution, and Quality Assurance

This article details how NetEase Yanxuan designed and implemented a comprehensive traffic system—including event‑tagging methods, a top‑down management framework, data‑quality controls, testing strategies, and attribution models—to turn fragmented user behavior into actionable e‑commerce insights.