event attribution

NetEase Yanxuan Technology Product Team

Jul 11, 2022 · Big Data

Comprehensive Overview of Tracking System, Data Warehouse Construction, and Attribution in an E‑commerce Platform

The article presents a comprehensive end‑to‑end traffic data architecture for an e‑commerce platform, detailing hybrid frontend/backend tracking with SPM/SCM/action standards, data‑warehouse construction of fact and dimension tables, UUID i_code unification, real‑time attribution methods, and future automation of warehouse and model layers.