In a keynote at the 2021 iQIYI World Conference, the CTO outlined how AI, big data, and cloud computing power three intelligent production suites, interactive user features, and immersive XR live concerts, illustrating the company’s tech‑driven strategy to reshape entertainment creation and consumption.
iQIYI CTO Liu Wenfeng explains that virtual production—combining LED walls, XR, AI, big data, and cloud‑based game‑engine technology—is reshaping entertainment by delivering realistic, real‑time sets, streamlining workflows, fostering creator‑developer collaboration, and paving the way for an interactive Metaverse beyond traditional green‑screen methods.
The article examines how extended reality (XR) technology reshapes live concerts by combining LED virtual production, real‑time interaction, and immersive storytelling, detailing the motivations, technical challenges, creative decisions, fan‑engagement features, and future implications revealed through interviews with iQIYI’s production team and directors.
