Embedding Techniques

Ximalaya Technology Team

Feb 20, 2024 · Artificial Intelligence

Optimization of Deep Learning-Based CTR Models in Advertising

This report presents recent advances in optimizing deep learning click‑through‑rate models for advertising, including improved embedding mechanisms, novel feature‑interaction and architecture designs such as attention‑based behavior sequencing, multi‑tower and Mixture‑of‑Experts networks, dynamic ID handling, hourly updates, incremental training, and outlines future multi‑modal and embedding‑importance research.