Xiaohongshu Search Advertising Recall: Practices, Metrics, and Large‑Model Integration
Xiaohongshu’s search advertising recall system evolves from keyword bidding to BERT‑based vector retrieval and LLM‑enhanced query rewriting, using dual semantic and efficiency models, water‑level metrics, and GPU‑accelerated engineering to achieve 80 % click coverage, 60 % conversion coverage and a 5 % CPM lift.