Xiaohongshu Tech REDtech
Feb 2, 2023 · Operations
Optimizing Xiaohongshu Splash Screen Ads: Flow Selection and Dynamic Decision Mechanisms
Xiaohongshu’s new “traffic‑optimal + dynamic decision” framework models splash‑screen ad allocation as a linear‑programming problem with volume guarantees, continuously adjusts weights via feedback, and pre‑computes cached decisions to preserve fast app startup, thereby boosting click‑through rates while meeting delivery commitments.
CTR improvementSplash Screenad optimization
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