Baidu MEUX
Aug 10, 2023 · Product Management
How Baidu’s “Ask‑One‑Ask” Redefined Service Design to Boost Conversion and Revenue
This case study details Baidu’s systematic redesign of its real‑time Q&A service, covering pre‑service question‑page enhancements, in‑service IM page expansion, and post‑service repurchase guidance, illustrating how iterative, data‑driven design lifted user experience and doubled revenue streams.
A/B testingconversion optimizationdesign iteration
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