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Tencent Advertising Technology
Tencent Advertising Technology
Dec 20, 2022 · Artificial Intelligence

Modeling Advertising Attractiveness: Data Analysis, Pairwise Learning, and DeepFM Optimization

This article presents a comprehensive study on estimating video ad attractiveness by analyzing 3‑second completion rates, proposing pairwise MLP and DeepFM models, introducing hierarchical sampling and multimodal features, and demonstrating practical deployment improvements in material recommendation and ad ranking.

advertisingattractivenessdeepFM
0 likes · 16 min read
Modeling Advertising Attractiveness: Data Analysis, Pairwise Learning, and DeepFM Optimization
Tencent Advertising Technology
Tencent Advertising Technology
Dec 15, 2022 · Artificial Intelligence

AI‑Driven Element Selection for Advertising Video Creative Generation

This article explains how Tencent's advertising system leverages multimedia AI techniques—including multi‑armed bandit, pairwise learning, and DeepFM models—to automatically select optimal templates, music, and stickers for image and video assets, thereby reducing production cost, improving creative quality, and boosting ad performance.

MABadvertising AIdeepFM
0 likes · 17 min read
AI‑Driven Element Selection for Advertising Video Creative Generation
DataFunTalk
DataFunTalk
Aug 3, 2022 · Artificial Intelligence

Building a Complete Machine Learning Application with OpenMLDB and OneFlow: JD High‑Potential User Purchase Intent Prediction

This tutorial demonstrates how to use OpenMLDB together with OneFlow to build an end‑to‑end machine‑learning pipeline for predicting high‑potential JD users' purchase intent, covering environment setup, data loading, SQL table creation, offline feature extraction, DeepFM model training, model serving, online feature extraction, deployment, and real‑time inference.

DockerFeatureEngineeringModelServing
0 likes · 22 min read
Building a Complete Machine Learning Application with OpenMLDB and OneFlow: JD High‑Potential User Purchase Intent Prediction
DataFunSummit
DataFunSummit
Apr 23, 2022 · Artificial Intelligence

Intelligent Vehicle‑Cargo Matching, Driver Tagging, and Freight Price Prediction in a Logistics Big Data Platform

The article describes how a logistics company built a data‑driven platform that uses big‑data storage, DeepFM and LSTM models, and real‑time GPS tracking to create an intelligent vehicle‑cargo matching system, a multi‑label driver tagging framework, and a freight price prediction engine, thereby improving efficiency and reducing costs across the industry.

LSTMMachine Learningbig data
0 likes · 16 min read
Intelligent Vehicle‑Cargo Matching, Driver Tagging, and Freight Price Prediction in a Logistics Big Data Platform
DataFunSummit
DataFunSummit
Dec 22, 2020 · Artificial Intelligence

Angel Recommendation Algorithms for Game Platforms

This article introduces Tencent's self‑developed Angel distributed machine‑learning platform and demonstrates how its recommendation algorithms, including classic linear models, collaborative filtering, and the non‑linear DeepFM model, are applied to game recommendation scenarios such as Steam, WeGame, and the Tesla platform.

Game PlatformMachine Learningcollaborative filtering
0 likes · 10 min read
Angel Recommendation Algorithms for Game Platforms
DataFunTalk
DataFunTalk
Aug 15, 2019 · Artificial Intelligence

Intelligent Customer Acquisition System Practice at Du Xiaoman Financial

This article presents a comprehensive overview of Du Xiaoman Financial's intelligent customer acquisition system, covering acquisition channels, efficiency improvements through multi‑stage models, data understanding with deepFM, the platform architecture, and related recruitment for senior machine‑learning engineers.

AIData EngineeringMachine Learning
0 likes · 9 min read
Intelligent Customer Acquisition System Practice at Du Xiaoman Financial