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DaTaobao Tech
DaTaobao Tech
May 26, 2023 · Product Management

User Experience Analysis Framework and Metric Design for E‑commerce Platforms

The article introduces a doctor‑like UX analysis framework for e‑commerce platforms, detailing a User Experience Map that breaks journeys into stages and moments, a two‑layer metric system (experience‑focused X‑metrics and operational O‑metrics), and practical guidance on A/B testing, causal inference, power analysis, and propensity‑score matching to iteratively improve browsing, logistics, and performance.

AB testingData Analysismetrics
0 likes · 22 min read
User Experience Analysis Framework and Metric Design for E‑commerce Platforms
Alimama Tech
Alimama Tech
Jan 12, 2022 · Big Data

Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications

Marketing Mix Modeling (MMM) is a statistical, macro‑level technique that quantifies the sales impact of diverse marketing, pricing, competitor, and economic factors, enabling brands to allocate budgets, simulate scenarios, and optimize ROI across online and offline channels, often complemented by attribution models for detailed digital insights.

Data AnalysisMMMMarketing Mix Model
0 likes · 16 min read
Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications