CVR optimization

DataFunSummit

Jul 11, 2022 · Artificial Intelligence

Optimizing CVR in Sparse High‑Value Travel Recommendation Scenarios

This article presents a comprehensive overview of conversion‑rate (CVR) optimization for Alitrip’s travel recommendation platform, detailing the challenges of extremely sparse user feedback, the design of item, user, query and context features, and a series of model‑level and loss‑function techniques—including generic‑label modeling, global‑transaction modeling, ESMM, rank‑loss approximations, and multi‑task CTR auxiliary training—to improve both CTR and CVR performance in high‑ticket‑price scenarios.