Customer Asset Model

JD Tech

Jan 28, 2019 · Big Data

Technical Overview of JD Marketing 360: 4A Consumer Asset Model, 4E Marketing Framework, and Big Data Architecture

The article presents a comprehensive technical analysis of JD's Marketing 360 project, detailing the three industry pain points, the 4A consumer‑asset model, the 4E marketing methodology, and the underlying big‑data, AI‑driven architecture that enables real‑time analytics, multi‑modal model training, and performance optimizations.