DataFunTalk
Jan 23, 2019 · Artificial Intelligence
Deep Learning Technologies Applied to Sogou Search Advertising
This talk by Sogou search advertising researcher Shupeng explains how deep learning techniques are applied to search ad tasks such as automated creative generation and click‑through‑rate prediction, covering system workflow, data pipelines, model evolution from linear models to Wide&Deep and NFM, evaluation metrics, and future directions.
CTR estimationMachine LearningSearch Advertising
0 likes · 33 min read