coupon optimization

DataFunSummit

May 22, 2024 · Artificial Intelligence

Optimizing Coupon Distribution with an Uplift Model

Data analyst Wu Weiwei from eBay China will present how uplift modeling—a causal inference technique—can be applied to e‑commerce coupon distribution, demonstrating methods to identify marketing‑sensitive users, optimize subsidy strategies, and improve business efficiency through data‑driven decision making.

E-commerce Marketingcausal inferencecoupon optimization

0 likes · 3 min read

Optimizing Coupon Distribution with an Uplift Model

Zhuanzhuan Tech

May 8, 2024 · Backend Development

Optimizing Coupon Combination Algorithms: From Cartesian Product to Array Indexing

This article explains the rules of platform coupons, demonstrates a concrete example, and details three generations of algorithms—from a Cartesian‑product approach to Map‑based and array‑index methods—highlighting their implementations, performance trade‑offs, and a comparative benchmark.

E-commerceJavaPerformance

0 likes · 10 min read

Optimizing Coupon Combination Algorithms: From Cartesian Product to Array Indexing

DataFunSummit

Feb 10, 2023 · Artificial Intelligence

Multi‑Channel Budget Allocation and Rights Distribution: Modeling, Optimization, and Uplift Strategies

This article presents a comprehensive framework for allocating marketing budgets across multiple channels, designing coupon‑based rights, and distributing them using uplift modeling and optimization techniques to maximize user conversion and overall business ROI.

AI algorithmsbudget allocationcoupon optimization

0 likes · 12 min read

Multi‑Channel Budget Allocation and Rights Distribution: Modeling, Optimization, and Uplift Strategies