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Corporate Strategy

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Top Architect
Top Architect
Jan 1, 2021 · R&D Management

Alibaba's Middle Platform Shake‑up and the Evolution of Its Strategy

The article reviews recent leadership changes in Alibaba's middle‑platform division, recounts the history of the 2015 "big middle platform, small front‑end" strategy, analyzes why the initiative has struggled, and reflects on the broader implications for enterprise architecture and R&D management.

AlibabaCorporate StrategyLeadership Changes
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Alibaba's Middle Platform Shake‑up and the Evolution of Its Strategy