copy generation

Alimama Tech

Apr 17, 2024 · Artificial Intelligence

Applying Large Language Models to Advertising Copy Generation

The article examines how large language models can streamline advertising copy creation by addressing format diversity, creativity, and new media demands, detailing model evaluation, fine‑tuning of Chinese‑adapted LLMs—ultimately selecting QWen 1.5‑7B—and showing that deployment boosts copy quality, click‑through and conversion rates while outlining future personalization and data‑efficient scaling.

AIFine-tuningLLM

0 likes · 18 min read

Applying Large Language Models to Advertising Copy Generation

DaTaobao Tech

Mar 31, 2022 · Artificial Intelligence

Intelligent Copy Generation for Taobao Push: Design, Implementation, and Evaluation

The 2021 Taobao Push project introduced an AI‑driven copy‑generation platform that combines template extraction and fine‑tuned Unilm models with diverse beam search, creating diverse, high‑quality push messages, cutting manual costs, and delivering a 10 % click‑through lift and higher material adoption.

AINLPcopy generation

0 likes · 18 min read

Intelligent Copy Generation for Taobao Push: Design, Implementation, and Evaluation