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DataFunSummit
DataFunSummit
Dec 28, 2022 · Artificial Intelligence

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithmic Techniques, Vertical & Horizontal FL, and Security

This article explains how federated learning is applied to the advertising industry, covering business background, conversion processes from user, client, and server perspectives, algorithmic components such as CTR and CVR models, vertical and horizontal federated learning architectures, compression techniques, and security challenges with corresponding defenses.

Conversion TrackingFederated LearningHorizontal FL
0 likes · 22 min read
Federated Learning in Advertising: Business Background, Conversion Flow, Algorithmic Techniques, Vertical & Horizontal FL, and Security
Tencent Advertising Technology
Tencent Advertising Technology
May 25, 2017 · Artificial Intelligence

Conversion Tracking and Attribution in Digital Advertising

This article discusses the importance of tracking user conversions and attributing them to specific marketing efforts, including methods like API integration and code embedding, along with various attribution models and machine learning approaches for accurate prediction.

Advertising TechnologyConversion TrackingDigital Advertising
0 likes · 8 min read
Conversion Tracking and Attribution in Digital Advertising