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conversion rate

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Dual-Track Product Journal
Dual-Track Product Journal
May 23, 2025 · Product Management

Essential E‑Commerce Product Manager Glossary: From GMV to AARRR

A comprehensive glossary for e‑commerce product managers that defines key metrics such as GMV, SKU, UV, CVR, AOV, CPC, and models like RFM and AARRR, while highlighting common pitfalls and practical strategies for data‑driven decision making.

conversion ratedata analysise-commerce
0 likes · 9 min read
Essential E‑Commerce Product Manager Glossary: From GMV to AARRR
Model Perspective
Model Perspective
Nov 6, 2024 · Operations

Unlock Hidden Losses: How the Funnel Model Optimizes Your Process

The Funnel Model breaks down any process into sequential stages, measures entry and exit numbers at each step, calculates stage and overall conversion rates, and reveals where the greatest losses occur, enabling data‑driven optimization for e‑commerce, management, and other applications.

conversion ratedata analysisfunnel model
0 likes · 5 min read
Unlock Hidden Losses: How the Funnel Model Optimizes Your Process
Test Development Learning Exchange
Test Development Learning Exchange
Feb 2, 2024 · Product Management

Understanding AB Testing: Risks, Benefits, and Best Practices

AB testing is a statistical method for comparing multiple strategies or versions to determine the most effective one, and this article explains its risks, mitigation measures, advantages, key dimensions, step‑by‑step workflow, fairness considerations, data‑cleaning techniques, target goals, design guidelines, and alternative experimental approaches.

AB testingconversion ratedata analysis
0 likes · 9 min read
Understanding AB Testing: Risks, Benefits, and Best Practices
DataFunSummit
DataFunSummit
Mar 19, 2022 · Artificial Intelligence

Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike

This article presents Beike's experience in intelligent real‑estate advertising, detailing the business background, key technical challenges such as conversion‑rate estimation, delayed‑feedback modeling, GEO targeting, and budget allocation, and sharing practical solutions that improved conversion rates by over 10%.

AIDSPReal Estate
0 likes · 11 min read
Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike
DataFunTalk
DataFunTalk
Feb 26, 2022 · Artificial Intelligence

Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike

This article presents Beike's experience in applying intelligent advertising to the real‑estate industry, detailing business background, key technical challenges, multi‑task conversion modeling, GEO user targeting, delayed‑feedback calibration, and ROI‑driven budget allocation to improve ad effectiveness.

AIReal Estateadvertising
0 likes · 10 min read
Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike
DataFunTalk
DataFunTalk
Jun 28, 2021 · Fundamentals

Bayesian A/B Testing with PyMC3: A Practical Guide

This article introduces the motivation and logic behind A/B testing, highlights common misunderstandings of p‑values, and demonstrates how Bayesian A/B testing using PyMC3 can provide intuitive probability statements about which variant performs better, complete with Python code examples.

A/B testingBayesian statisticsPyMC3
0 likes · 12 min read
Bayesian A/B Testing with PyMC3: A Practical Guide
58 Tech
58 Tech
Jan 11, 2019 · Artificial Intelligence

Design and Implementation of an End-to-End Efficiency Optimization Platform for 58.com Classified Listings

This article describes the design and implementation of a comprehensive efficiency‑optimization platform at 58.com, detailing its end‑to‑end workflow—from log aggregation and feature extraction through machine learning model training and online experimentation—highlighting modular, configurable, and scalable solutions for multi‑business, multi‑product ranking.

Feature Engineeringclick-through rateconversion rate
0 likes · 25 min read
Design and Implementation of an End-to-End Efficiency Optimization Platform for 58.com Classified Listings
Tencent Advertising Technology
Tencent Advertising Technology
May 23, 2017 · Artificial Intelligence

Baseline Approaches for App Advertising Conversion Rate Prediction Competition

This article introduces two Python baselines—one using historical average conversion rates and another applying one‑hot encoding with logistic regression—to demonstrate feature engineering and model training for an app advertising conversion rate prediction contest.

Pythonadvertisingbaseline
0 likes · 3 min read
Baseline Approaches for App Advertising Conversion Rate Prediction Competition
Ctrip Technology
Ctrip Technology
Feb 23, 2017 · Product Management

Applying AB Testing in Ctrip Flight Booking: Process, Data Flow, and Analysis

The article explains how Ctrip’s flight‑booking team uses AB testing—from definition and experimental design to data collection, traffic allocation, orthogonal experiments, and result analysis—to drive conversion‑rate and revenue improvements across multiple platforms.

AB testingconversion ratedata analysis
0 likes · 10 min read
Applying AB Testing in Ctrip Flight Booking: Process, Data Flow, and Analysis
Baidu Intelligent Testing
Baidu Intelligent Testing
Jun 16, 2016 · Fundamentals

User Behavior Analysis: Objectives, Implementation Methods, and Product Line Applications

The article explains the goals of user behavior analysis, details two implementation methods for single-step and multi-step path conversions using log preprocessing, adjacency matrices, and KMP pattern matching, and illustrates these techniques with a Baidu Doctor product line case study.

Data ModelingKMP algorithmconversion rate
0 likes · 6 min read
User Behavior Analysis: Objectives, Implementation Methods, and Product Line Applications