JD Retail Technology
Jun 13, 2018 · Artificial Intelligence
IJCAI 2018 International Advertising Algorithm Competition Champion Uses Transfer Learning and LightGBM for Ad Conversion Prediction
The IJCAI 2018 International Advertising Algorithm Competition was won by JD.com algorithm engineer Hua Zhixiang, who employed a two‑stage LightGBM model with transfer learning and carefully designed statistical, temporal, ranking, and representation features to achieve top conversion‑rate predictions on massive e‑commerce advertising data.
IJCAILightGBMadvertising
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