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control variables

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Model Perspective
Model Perspective
Sep 16, 2022 · Fundamentals

Why Adding Non‑Confounding Controls Can Boost Causal Estimates (And When They Hurt)

This article explains how adding covariates that are not confounders can reduce outcome variance and improve causal inference, while controlling for variables that only predict treatment may introduce selection bias and inflate estimation error.

Variance Reductioncausal inferencecontrol variables
0 likes · 21 min read
Why Adding Non‑Confounding Controls Can Boost Causal Estimates (And When They Hurt)
Tencent Advertising Technology
Tencent Advertising Technology
Jul 13, 2021 · Fundamentals

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

In a July 8 live broadcast, Tencent Advertising’s strategy algorithm team explained experimental design for two‑sided markets, covering control‑variable selection, CUPED variance reduction, Bayesian smoothing, and bias metrics, and answered participant questions with practical examples and guidance.

Advertising AnalyticsBayesian smoothingCUPED
0 likes · 4 min read
Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session