Decoding Xiaohongshu’s Recommendation System: How Ordinary Users Gain Visibility
Xiaohongshu’s recommendation system uses large‑scale multimodal embeddings, dual‑tower and graph models, and diversity techniques like DPP and SSD to quickly surface high‑quality user‑generated content, enabling ordinary users to gain visibility while balancing personalization, exploration, and efficient LLM‑augmented pipelines.