This article explains consumer psychology and four key effects—the IKEA effect, anchoring, ratio bias, and scarcity—detailing their concepts, origins, and practical applications in product design and marketing to boost user engagement and conversion.
The article breaks down the core formulas from Liang Ning’s book “True Demand,” explaining how product value is built from functional, emotional, and asset components, how emotional value is driven by physiological arousal, cognitive cues, and mental accounting, and how change dynamics, brand positioning, and personal value assessment shape successful business strategies.
This article examines the evolving Chinese gaming market, consumer confidence trends, and the psychological and motivational factors that drive players—especially Gen‑Z—to spend money on games, offering insights into pricing strategies, player segmentation, and industry challenges.
This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.
