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Model Perspective
Model Perspective
Dec 11, 2024 · Product Management

Unlocking Product Value: The Three‑Fold Formula Behind Function, Emotion, and Asset

The article breaks down the core formulas from Liang Ning’s book “True Demand,” explaining how product value is built from functional, emotional, and asset components, how emotional value is driven by physiological arousal, cognitive cues, and mental accounting, and how change dynamics, brand positioning, and personal value assessment shape successful business strategies.

business modelsconsumer psychologymarketing strategy
0 likes · 8 min read
Unlocking Product Value: The Three‑Fold Formula Behind Function, Emotion, and Asset
We-Design
We-Design
Jun 6, 2022 · Product Management

Why Do People Hate Brand Redesigns? Insights and Strategies

This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.

brand managementbrand redesignconsumer psychology
0 likes · 12 min read
Why Do People Hate Brand Redesigns? Insights and Strategies