Tencent Advertising Technology
Aug 16, 2022 · Artificial Intelligence
CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation
The paper presents CONFLUX, a request-level fusion ranking framework that uses linear programming and cascade distillation to allocate ad impressions between contract and real-time bidding ads, improving platform revenue and ad effectiveness while addressing offline training, latency, and model drift challenges.
CONFLUXKDD 2022Model Distillation
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