DataFunTalk
Aug 10, 2021 · Artificial Intelligence
A Comprehensive Review of Industrial-Scale Deep Learning for Click-Through Rate Prediction in Online Advertising
This article provides an extensive retrospective and forward‑looking analysis of the evolution of click‑through‑rate prediction technologies in online advertising, covering shallow‑learning era challenges, the rise of industrial‑scale deep learning, system‑level innovations such as recall, coarse‑ranking, fine‑ranking, bidding, and the emerging co‑design of algorithms, compute, and architecture.
Advertising SystemsAlgorithmic OptimizationCTR prediction
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