Architects Research Society
Dec 9, 2020 · R&D Management
Why the CMO Should Not Lead Enterprise Digital Transformation
Although a recent Altimeter study highlighted the CMO as a potential champion of digital transformation, this article argues that the true leadership of enterprise-wide digital change must rest with the CEO and a cross‑functional team—including the COO, CIO, and CDO—because transformation involves people, processes, and security, not just marketing.
CDOCEOCMO
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