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click prediction

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Youku Technology
Youku Technology
Jun 15, 2020 · Artificial Intelligence

Multi-Objective Optimization for Guaranteed Delivery in Video Service Platforms

The paper proposes a two‑stage framework that first fits a differential‑equation‑based exposure‑click (P2C) model for each new video and then uses a genetic‑algorithm multi‑objective optimization to allocate scarce scene‑level exposure slots, simultaneously maximizing total views and halving CTR variance while outperforming manual baselines.

KDDODE modelingclick prediction
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Multi-Objective Optimization for Guaranteed Delivery in Video Service Platforms