Alimama Tech
Jul 27, 2022 · Artificial Intelligence
CACS: Cascade Architecture for Creative Selection in Advertising
The Cascade Architecture for Creative Selection (CACS) reorders the advertising pipeline by placing a dual‑tower creative‑selection module ahead of ranking, using soft‑label list‑wise distillation and adaptive dropout to jointly optimize creatives and ads, yielding 5% latency increase but significant CTR and RPM gains in Taobao’s search ads.
Knowledge Distillationad rankingadaptive dropout
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