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budget allocation

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DataFunSummit
DataFunSummit
Mar 19, 2022 · Artificial Intelligence

Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike

This article presents Beike's experience in intelligent real‑estate advertising, detailing the business background, key technical challenges such as conversion‑rate estimation, delayed‑feedback modeling, GEO targeting, and budget allocation, and sharing practical solutions that improved conversion rates by over 10%.

AIDSPReal Estate
0 likes · 11 min read
Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike
DataFunTalk
DataFunTalk
Feb 26, 2022 · Artificial Intelligence

Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike

This article presents Beike's experience in applying intelligent advertising to the real‑estate industry, detailing business background, key technical challenges, multi‑task conversion modeling, GEO user targeting, delayed‑feedback calibration, and ROI‑driven budget allocation to improve ad effectiveness.

AIReal Estateadvertising
0 likes · 10 min read
Intelligent Advertising in Real Estate: Challenges, Practices, and Insights from Beike
Alimama Tech
Alimama Tech
Jan 12, 2022 · Big Data

Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications

Marketing Mix Modeling (MMM) is a statistical, macro‑level technique that quantifies the sales impact of diverse marketing, pricing, competitor, and economic factors, enabling brands to allocate budgets, simulate scenarios, and optimize ROI across online and offline channels, often complemented by attribution models for detailed digital insights.

Data AnalysisMMMMarketing Mix Model
0 likes · 16 min read
Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications
DataFunTalk
DataFunTalk
May 19, 2021 · Artificial Intelligence

Causal Inference for Optimizing Advertising Budget Allocation in Fliggy Search CPC Ads

This article explains how causal inference techniques are applied to model the uplift effect of ad placement in Alibaba's Fliggy search CPC advertising, transforming budget allocation into a multi‑objective optimization problem and describing practical control methods, feature engineering, sample re‑sampling, model designs, uplift evaluation, and future research directions.

advertisingbudget allocationcausal inference
0 likes · 18 min read
Causal Inference for Optimizing Advertising Budget Allocation in Fliggy Search CPC Ads
58 Tech
58 Tech
Jul 8, 2020 · Artificial Intelligence

Budget Pacing Techniques and Their Application in 58.com Advertising Platform

This article introduces mainstream budget‑pacing methods for cost‑per‑click online ads, describes the 58.com business scenarios, details the pacing algorithm—including bid modification, probabilistic throttling, and reinforcement‑learning approaches—explains system design with PID control, and presents online experimental results and future directions.

PID controlad techbudget allocation
0 likes · 14 min read
Budget Pacing Techniques and Their Application in 58.com Advertising Platform