Designing Warm Holiday Campaigns: Turning Festive Moments into Emotional Brand Connections

The article examines how holiday marketing has shifted from simple visual overlays to emotionally resonant designs, outlining a four‑step process—cultural analysis, element refinement, emotional storytelling, and commercial scenario—and showcases Mid‑Autumn, Christmas, and Spring Festival case studies with measurable performance gains.

Baidubrand experiencecase study

0 likes · 10 min read

58UXD

Oct 10, 2022 · Product Management

How 58 Home Service Revamped Its Design System to Deliver a Unified Brand Experience

This article explains how 58 Home Service transformed its design system across three development stages—product‑centered, consumer‑centered, and human‑centric—to create a consistent brand experience, outlining core visual principles, grid and typography guidelines, and the overall architecture that supports efficient, emotionally resonant product design.

Design SystemUI Principlesbrand experience

0 likes · 7 min read

网易UEDC

Dec 13, 2017 · Product Management

Designing NetEase Snail Reading: Brand Experience from Zero to Launch

Over the past year, I independently led the design of NetEase’s new reading app “Snail Reading,” covering brand research, visual identity, UI/UX, motion design, and design guidelines, sharing the process, principles, and insights that helped the product achieve multiple awards and a cohesive brand experience.

Design SystemUI/UXbrand experience

0 likes · 13 min read