DataFunTalk
Jan 5, 2024 · Product Management
Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House
This presentation by SaaS growth expert Tian Yuan outlines a systematic B2B product growth framework—including the concepts of a Growth House and Brand House—detailing underlying growth logic, models, customer journey mapping, value exchange, and real-world case studies to help product managers identify new growth opportunities in mature markets.
B2B growthBrand BuildingGrowth Framework
0 likes · 14 min read