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Ctrip Technology
Ctrip Technology
Apr 30, 2020 · Artificial Intelligence

Intelligent Generation of Search Engine Advertising Keywords: Methods, Frameworks, and Future Directions

This article presents a comprehensive overview of automated techniques for generating high‑quality search engine advertising keywords, covering background, traditional manual methods, intelligent keyword expansion using NLP, segmentation, POS tagging, BILSTM‑CRF, BERT classification, semantic matching with DSSM, and additional approaches such as query suggestion and synonym rewriting.

BERTBILSTM-CRFNLP
0 likes · 15 min read
Intelligent Generation of Search Engine Advertising Keywords: Methods, Frameworks, and Future Directions
Beike Product & Technology
Beike Product & Technology
Dec 6, 2018 · Artificial Intelligence

Designing and Deploying a Real‑Estate Dialogue System: Architecture, Challenges, and Practices

The talk outlines how Beike built a real‑estate conversational AI platform, covering the market need for dialogue systems, the five technical challenges, data‑driven intent and slot extraction, model choices such as FastText and Bi‑LSTM‑CRF, a three‑layer system architecture, multi‑intent handling, and future directions like 4D viewing and an internal AI dialogue platform.

BILSTM-CRFIntent classificationKnowledge Graph
0 likes · 26 min read
Designing and Deploying a Real‑Estate Dialogue System: Architecture, Challenges, and Practices