DataFunTalk
Sep 10, 2019 · Artificial Intelligence
Computational Advertising: Overview and Key Techniques from the Second Edition
The article introduces the second edition of "Computational Advertising", highlights its practical coverage of bidding algorithms, eCPM estimation, query expansion methods, and ad placement optimization, while also noting its industry impact, author credentials, and a limited‑time book giveaway.
ad techbidding algorithmscomputational advertising
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