DataFunTalk
Aug 29, 2020 · Artificial Intelligence
User Modeling for Search Ranking: Practices, Model Design, and Experimental Analysis at Alibaba
This article presents Alibaba's comprehensive approach to user modeling for search CTR/CVR ranking, detailing the abstraction of user information, multi‑scale behavior processing, enhanced transformer‑based model structures, client‑side click and exposure modeling, and experimental results showing significant AUC improvements.
AlibabaCTR predictionattention mechanism
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