Bayesian smoothing

Tencent Advertising Technology

Jul 13, 2021 · Fundamentals

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

In a July 8 live broadcast, Tencent Advertising’s strategy algorithm team explained experimental design for two‑sided markets, covering control‑variable selection, CUPED variance reduction, Bayesian smoothing, and bias metrics, and answered participant questions with practical examples and guidance.

Advertising AnalyticsBayesian smoothingCUPED

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Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

Tencent Advertising Technology

Feb 28, 2020 · Artificial Intelligence

Bayesian Smoothing and Key-Value Memory Networks for Click-Through Rate Prediction in Recommendation Systems

This article presents a Bayesian smoothing approach to alleviate cold-start problems in click-through rate estimation, introduces key-value memory networks to incorporate prior knowledge, and proposes methods to convert continuous features into dictionary embeddings for deep learning models in recommendation systems.

Bayesian smoothingclick-through ratecontinuous feature embedding

0 likes · 18 min read

Bayesian Smoothing and Key-Value Memory Networks for Click-Through Rate Prediction in Recommendation Systems