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B2B growth

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DataFunTalk
DataFunTalk
Jan 5, 2024 · Product Management

Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House

This presentation by SaaS growth expert Tian Yuan outlines a systematic B2B product growth framework—including the concepts of a Growth House and Brand House—detailing underlying growth logic, models, customer journey mapping, value exchange, and real-world case studies to help product managers identify new growth opportunities in mature markets.

B2B growthBrand BuildingCase Study
0 likes · 14 min read
Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House
DataFunSummit
DataFunSummit
Nov 26, 2023 · Product Management

Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House

The article presents a comprehensive B2B product growth methodology that introduces the concepts of a Growth House and Brand House, explains underlying growth logic, outlines various growth drivers and models, and illustrates the approach with real‑world case studies and practical recommendations for product managers.

B2B growthGrowth Frameworkcustomer journey
0 likes · 13 min read
Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House