Alimama Tech
Jan 8, 2025 · Artificial Intelligence
Model-Based Reinforcement Learning Auto‑Bidding Algorithms for Online Advertising
The paper introduces a model‑based reinforcement‑learning auto‑bidding framework that learns a neural‑network environment model from real logs, generates confidence‑aware virtual data fused with real data, and employs the COMBO+MICRO stabilizer and a Lagrange‑dual method for ROI‑constrained bidding, delivering up to 6.8 % higher consumption, 5 % GMV growth and 3.7 % ROI improvement on Alibaba’s platform.
auto-biddingbudget constrained biddingmodel-based RL
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