Audience Estimation

DataFunTalk

Aug 11, 2020 · Databases

Applying ClickHouse for Real‑Time Advertising Audience Estimation at ByteDance

This article details how ByteDance leverages ClickHouse to power large‑scale advertising audience estimation, profiling, and statistical analysis, describing the challenges of massive data, strict latency requirements, and the evolution from a simple tag‑uid table to a bitmap‑based architecture with extensive parallel and cache optimizations.