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Auction Mechanisms

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Tencent Advertising Technology
Tencent Advertising Technology
Nov 8, 2024 · Artificial Intelligence

Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction

This article explores advanced machine learning techniques for optimizing bid shading in real-time advertising auctions, introducing a mixed censorship multi-task learning framework and a cost-effective active learning strategy to accurately predict winning price distributions and overcome sample selection bias.

Auction MechanismsBid ShadingMachine Learning
0 likes · 16 min read
Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction
Alimama Tech
Alimama Tech
Jun 10, 2021 · Artificial Intelligence

Overview of Recent Alibaba Mama Research Papers Presented at KDD 2021 on Advertising and AI

At KDD 2021, Alibaba Mama presented six papers that introduced a unified constrained‑bidding solution, a deep‑learnable auction mechanism, real‑negative training for delayed‑feedback CVR, a contextual‑bandit advertising strategy recommender, a multi‑agent cooperative bidding game, and an uncertainty‑aware exploration model, all of which have been deployed to boost platform revenue and advertiser performance.

AlibabaAuction MechanismsKDD
0 likes · 16 min read
Overview of Recent Alibaba Mama Research Papers Presented at KDD 2021 on Advertising and AI