DataFunTalk
Feb 24, 2022 · Artificial Intelligence
Sequence Optimization and Context-Aware CTR Re-Estimation for JD Advertising Ranking
The article presents JD's technical evolution for advertising ranking, covering recommendation ad sorting, context‑aware CTR re‑estimation, reinforcement‑learning‑based sequence optimization, and session‑level auction mechanisms, and includes a Q&A that highlights practical gains and implementation challenges.
CTR predictionadvertisingauction mechanism
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