Tencent Advertising Technology
Dec 20, 2022 · Artificial Intelligence
Modeling Advertising Attractiveness: Data Analysis, Pairwise Learning, and DeepFM Optimization
This article presents a comprehensive study on estimating video ad attractiveness by analyzing 3‑second completion rates, proposing pairwise MLP and DeepFM models, introducing hierarchical sampling and multimodal features, and demonstrating practical deployment improvements in material recommendation and ad ranking.
advertisingattractivenessdeepFM
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