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DataFunTalk
DataFunTalk
Jul 19, 2024 · Artificial Intelligence

Underlying Logic and Multi‑Agent Architecture of AI Agents in Baidu's Commercial Advertising Platform

The article explains how Baidu's commercial advertising platform leverages generative AI agents—covering their core capabilities of understanding, planning, execution, and persona—to overcome challenges such as hallucination and integration, describing a multi‑layer architecture, key technologies, real‑world case studies, and the resulting performance and operational benefits.

AI AgentsLLM memorySOP
0 likes · 18 min read
Underlying Logic and Multi‑Agent Architecture of AI Agents in Baidu's Commercial Advertising Platform
DataFunSummit
DataFunSummit
Jun 8, 2024 · Big Data

Case Study: Building a High‑Performance Advertising Platform with ClickHouse Enterprise

This article presents a detailed case study of how EasyPoint built a scalable, stable advertising platform using ClickHouse Enterprise, covering company background, data architecture with Kafka and Druid, ClickHouse advantages, serverless resource scaling, and extensive performance benchmarks.

ClickHouseData Architectureadvertising platform
0 likes · 11 min read
Case Study: Building a High‑Performance Advertising Platform with ClickHouse Enterprise
Inke Technology
Inke Technology
Nov 24, 2023 · Backend Development

Building a Scalable Overseas Ad Platform: Architecture, Permissions & Automation

To support rapid overseas expansion, the article outlines a comprehensive backend architecture—including management, data ingestion, device tracking, attribution, and offline tasks—while detailing fine-grained user permission controls, automated product onboarding, batch ad creation, and server‑side attribution workflows, plus future enhancements.

AutomationBackendadvertising platform
0 likes · 12 min read
Building a Scalable Overseas Ad Platform: Architecture, Permissions & Automation
NetEase Media Technology Team
NetEase Media Technology Team
Nov 17, 2022 · Backend Development

Design and Evolution of NetEase Advertising Engine Platform

NetEase’s advertising engine platform evolved from a monolithic, high‑concurrency system handling over a billion daily requests into a layered, distributed architecture that unifies indexing, billing, user‑tagging, and monitoring services, leverages Elasticsearch and custom extensions for fast retrieval, and plans further upgrades such as a custom retrieval kernel and Go‑based services.

Indexing Serviceadvertising platformbackend architecture
0 likes · 21 min read
Design and Evolution of NetEase Advertising Engine Platform
58 Tech
58 Tech
Aug 19, 2020 · Backend Development

Design and Implementation of a Testing Quality System for the 58.com SSP Advertising Platform

The article details the architecture of 58.com’s SSP advertising platform, identifies three key reliability challenges—data consistency, interface regression, and storage synchronization—and presents a three‑layer testing quality system comprising web‑layer validation, service‑layer automated testing, and data‑layer monitoring with concrete tools and future improvement plans.

AutomationMySQLRedis
0 likes · 14 min read
Design and Implementation of a Testing Quality System for the 58.com SSP Advertising Platform
DataFunTalk
DataFunTalk
Nov 21, 2019 · Backend Development

Design and Architecture of a High‑Performance Commercial Advertising Platform

This article presents a comprehensive overview of the technical architecture behind a commercial advertising platform, covering business fundamentals, microservice migration, service governance, distributed storage, real‑time billing, and large‑scale reporting, and explains the practical engineering choices made at Alibaba.

Cloud NativeDistributed Databasesadvertising platform
0 likes · 17 min read
Design and Architecture of a High‑Performance Commercial Advertising Platform