DataFunSummit
Feb 9, 2023 · Operations
Designing Experiments for Bilateral Markets in Advertising Platforms
This article explains how to design and evaluate experiments for bilateral markets in advertising platforms, covering the limitations of traditional randomization, the four‑cell traffic‑advertisement experiment, various mitigation strategies such as counterfactual interleaving and joint sampling, and the use of a simulation system to validate methods.
A/B testingData Scienceadvertising experiment
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