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Alimama Tech
Alimama Tech
Oct 12, 2022 · Cloud Computing

Dynamic Compute Allocation for Alibaba Advertising Engine: Design, Implementation, and Experiments

The paper describes a green‑computing‑focused system for Alibaba Mama’s display ad engine that dynamically reallocates CPU cores among services by offline analysis of response‑time, concurrency and RPM data, enabling up to 3 % revenue gains while reducing operational cost.

advertising enginedynamic computemachine scaling
0 likes · 15 min read
Dynamic Compute Allocation for Alibaba Advertising Engine: Design, Implementation, and Experiments
Alimama Tech
Alimama Tech
Jun 1, 2022 · Backend Development

Dynamic Compute Allocation and RT Control in Alibaba's Display Advertising Engine

Alibaba’s display advertising engine ‘Transformers’ introduces a four‑generation compute‑efficiency framework that allocates compute dynamically based on request value and controls real‑time latency through a three‑step, feedback‑driven process, delivering deeper retrieval, lower P99 latency, higher CTR and RPM while maintaining stable recall‑chain performance.

RT controladvertising enginebackend optimization
0 likes · 17 min read
Dynamic Compute Allocation and RT Control in Alibaba's Display Advertising Engine